Doritos Valedictorian

Art Direction, Design - 2020
2021 Reggie Award Winner - Partnership Marketing, Silver

For as bad as 2020 was for, well, everyone, there’s a particular bitter irony in making valedictorian in your high school just in time to see all schools go distance learning and cancel all graduations.

So Doritos launched their Doritos Valedictorian program and gave those unlucky seniors a second shot at their well-earned valedictorian speeches, and I was brought in to develop the social media creative.