Tailbaking: MVPizza Pass

Art Direction, Design - 2021

Where my previous Tailbaking microsite was a fully functioned, multi-phased promo website, the MVPizza Pass site had the luxury of being a little more streamlined. Simpler site, similar point of sale and paid digital.

We’d built a pretty robust skeleton for Tailbaking the last time around, so this time was a pretty painless experience carrying the football thematic through in new ways, including the subtle head-to-head pizzas in the header. Sometimes, it’s the little things that amuse, you know?