Art Direction, Design, Copywriting - 2024, 2025

Gaming is both a personal passion and a professional focus of mine, so when the opportunity to work on Rush Street Gaming’s on-site business came about, the opportunity intrigued me. This was not only a side of gaming I had never worked on before, but the needs of Rivers Casino were an exciting challenge to take on.

We were tasked with refreshing the brand guide and visual communications of Rivers Casino, integrating the 5 properties with a shared design language, while elevating their existing brand look and feel, while developing a repository of integrated and property specific templates to meet both property-level needs and local and state regulations.

We took a gentle touch, refining and modernizing their existing brand while building in the ability to adapt to every sort of print, digital, large format, social, OOH, and animated footprint they could need, while still maintaining flexibility for program-level thematics and use cases.

Pictured below are a smattering of the examples of our work, spanning from on-premises signage, to direct mail pieces, to printed collateral, to digital, social, and OOH elements.